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How To Improve The Product Presentation Through 3D Product Photography

3D Product Photography


3D product photography is an advanced technique that creates photorealistic product rendering images from 3D modeling. The trend of 3D product photography is rapidly growing. Because traditional photography has its limitations but 3D product photography has no boundaries. It’s easy to create stunning photorealistic product visuals through 3D product photography.

3D product photography also allows customers to view products from multiple angles, zoom the product in detail view, and even visualize the products in different settings. These can improve the customer’s experience and chances to increase the conversion.

In this blog post, we’ll discuss the benefits of 3D Product Photography and Tips for Improving Product Presentation through 3D Product Photography.

Benefits of 3D Product Photography for Furniture and E-commerce

3D product photography has so many advantages for furniture brands and e-commerce companies. Here are some amazing benefits-

  • Saving time: Traditional photography can be time-consuming, especially for showing the different colors, fabrics, or configurations. But in 3D it’s easy to create all those variations digitally. It saves a lot a time.
  • Budget-friendly: Creating the initial 3D model might take some investment but after that, it’s easy to generate all sorts of visuals without needing a physical product or setting up a photo shoot every time. It saves a budget a lot.
  • Endless variations: If the product has different colors and different textures, with 3D models it’s possible to make these variations. It doesn’t need the actual physical product. Creating unlimited product variations with various colors and textures through 3D models is easy.
  • Improved customer engagement: For the furniture industry static images can feel flat. Let the customers interact with furniture through 360-degree spin. In 360-degree customers can rotate, and zoom in on the product, and through AR technology customers can see the product in their living room. These are all possible through 3D product photography.
  • A/B testing made easy: With 3D models, A/B tests the different colors and textures before running it into the actual production. With 3D product photography, it’s easy to create different variations and test them with customers online. It helps to collect the data on which color and texture customers like.
  • Sustainability benefits: Traditional photography often needs physical products, lighting setups, and even sending the products to the photographer. Which is a hassle for big products like furniture. However, 3D product photography reduces the physical footprint and makes it a more sustainable option for eco-conscious furniture brands.

Through these benefits, 3D product photography creates a dynamic and informative experience that can improve a lot of product presentations in digital media.

Tips for Improving Product Presentation through 3D Product Photography

3D product photography helps a lot in product presentation, especially for furniture brands and e-commerce companies. Here are some tips for Improving Product Presentation through 3D Product Photography:

  • Master the Model: High-quality 3D models are the foundation for creating photorealistic rendered images. Make sure the 3D models are accurate with the product’s dimensions, materials, and product details. While doing the 3D models maintain high and low polycount. After completing the 3D models invest time in high-resolution texture to achieve the photorealistic result.
  • Light it Up: Lighting plays a crucial part in 3D product photography. Utilize the virtual lighting in 3D software for rendered sharpness products. Experiment with soft shadows and highlight the product textures.
  • Various Angles: With 3D models it’s easy to capture the product from various angles so, don’t just settle for a single viewpoint. Various types of shots like hero shots, close-up shots for details, and overhead views for showcasing scale.
  • Focus on Details: Don’t underestimate the little things that go unnoticed, like close-up shots of unique textures, intricate details, and high-quality materials. These are very important to understand the product quality.

Interactive Experiences

  • Spin it Around: Make the product presentation more engaging through interactive 3D models. Collaborate with configure tools and allow customers to virtually rotate the furniture 360 degrees. According to the Threekit3D product images increase conversions by 250%”. So, let them explore every detail from all angles.
  • VR/AR Showrooms: For the ultimate experience consider to corporate with Virtual Reality (VR) and Augmented Reality (AR). Through this technology, customers can virtually try the product and see how well this product looks and feels. According to the ShopifyInteractions with products having 3D/AR content showed a 94% higher conversion rate“.

Visuals Storytelling

  • Showcase Furniture in Context: Create a 3D Visualization scene with products in a variety of settings like living rooms bedrooms or even outdoor spaces. This helps to help customers visualize how the furniture will fit into their own homes.

Following these tips makes the product presentation more engaging to the customer. It’s easy to create captivating and informative product presentations through 3D product photography.

Case Studies of 3D Product Photography

  1. West Elm: Interactive Inspiration

  • Challenge: West Elm is a popular modern furniture retailer company. They need to bridge the gap between the physical shopping experience and their online store. The company wanted customers can visualize furniture in their homes.
  • Solution: West Elm implemented 3D product photography allowing customers to virtually place furniture in pre-designed rooms. This “Room Planner” tool allows them to experiment with different styles and layouts.
  1. IKEA: Democratizing Design with VR

  • Challenge: IKEA is a well-known flat-pack furniture company. Their products are self-assembly. They wanted to improve the customer’s shopping experience and customers visualize furniture in their homes.
  • Solution: IKEA launched a VR app that allows customers to virtually “walk through” pre-designed rooms. hey can interact with the furniture, and open drawers, and get a true sense of the product.
  1. Wayfair: Endless Variations, Effortless Shopping

  • Challenge: Wayfair is a leading online furniture retailer company. They have a vast product catalog with numerous variations in color, material, and configuration. Traditionally showcasing all options could be expensive and time-consuming.
  • Solution: Wayfair adopted 3D product photography to create digital models of their furniture. This allowed them to showcase all product variations online without a photoshoot of the actual physical product.

These are just a few examples of how furniture and e-commerce companies are adding to 3D product photography to improve their product presentations.  these companies are not only boosting sales but also building brand loyalty and customer satisfaction.


Investing in 3D product photography is an investment for product presentation. It’s a future for furniture brands and e-commerce companies. 3D visuals help to boost customer engagement and help to explore the product details.

Here at Orbe3D, we are experts in creating stunning and interactive 3D product photography for furniture brands. We have the experience and expertise to help you take your product presentation to the next level.  Contact us today to discuss how 3D can revolutionize your furniture business!


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